Privacy policy

Privacy Policy

Effective Date: 09/11/2025

This Privacy Policy describes how Veraness (“Veraness,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit veraness.com (the “Site”), use our services, make a purchase, or otherwise communicate with us (collectively, the “Services”). “You” means the individual using the Services, whether as a customer, website visitor, or other user.

By accessing or using the Services, you agree to the collection, use, and disclosure of your personal information as described here. If you do not agree, please discontinue use of the Services.

Currency & Location Processing. By using our Site, you agree that third parties may process your IP address to determine location for currency conversion, and store your selected currency in a session cookie so prices remain consistent during your visit.

Compliance with Laws

We comply with applicable data protection laws, including the GDPR (EEA), UK GDPR (UK), CCPA/CPRA (California), LGPD (Brazil), and PIPEDA (Canada).

Legal Bases for Processing (GDPR/UK GDPR)

Performance of a contract (order processing, account management).
Legal obligations (tax, accounting, compliance).
Legitimate interests (improving Services, fraud prevention, security, direct marketing where permitted).
Consent (where required by law; you may withdraw at any time).

Changes to This Privacy Policy

We may update this Policy periodically to reflect operational, legal, or regulatory changes. We will post updates on the Site and revise the Effective Date. For material changes, we may notify you by email if available.

How We Collect Personal Information

We collect information about you from:

You directly (e.g., checkout, forms, customer support).
Automatically via cookies and similar technologies.
Third parties (e.g., ecommerce platform, analytics, advertising partners, payment processors, fulfillment partners).

We use this information to operate the Services, communicate with you, comply with legal obligations, and protect our rights and users.

What Personal Information We Collect

Information You Provide

Account & Order Info: name, email, phone, billing/shipping address.
Payment Details: processed securely by third-party payment processors; we do not store full card data.
Customer Support: messages, attachments (photos/videos), contact details.
UGC (optional): reviews, photos, videos you choose to submit.

If you later deploy try-on or similar features, you should update this section to describe any biometric or image data captured and your retention practices.

Sensitive Personal Information

We may process limited sensitive data (e.g., partial payment details) only as necessary to provide the Services or as permitted by law.

Automatically Collected (Cookies/Similar Tech)

Usage Data: pages viewed, items browsed, cart activity, timestamps.
Device/Network: IP address, browser type, OS, device identifiers.
Cookies/Tags/SDKs: for essential operations, analytics, personalization, and advertising (see “Cookies” below).

From Third Parties

Ecommerce/Hosting Providers (e.g., Shopify) to operate the store.
Payment Processors to authorize and settle transactions.
Fulfillment/Logistics to ship orders and provide tracking.
Analytics/Advertising Partners (e.g., Google Analytics, Meta Ads) to understand performance and deliver relevant marketing.
Marketing Partners to enrich audience insights where permitted.

How We Use Personal Information

Providing Products & Services

Process orders and payments, manage accounts, ship products, facilitate returns, provide invoices, and send transactional communications.

Communication & Support

Respond to inquiries, provide customer care, and improve service quality.

Personalization & Marketing

Tailor content and offers on the Site and other channels; send marketing communications where permitted by law (you can opt out anytime).

Analytics & Service Improvement

Monitor performance, debug issues, measure campaign effectiveness, and enhance user experience.

Security & Fraud Prevention

Detect, prevent, and investigate fraud, abuse, or security incidents.

Legal Compliance

Comply with legal obligations, enforce Terms, and defend legal claims.

Automated Decision-Making & Profiling

We may use automated tools for personalization and advertising. Where required, you have the right not to be subject solely to automated decisions that produce legal or similarly significant effects; contact us to exercise this right.

Cookies & Similar Technologies

We use:

Essential cookies (site functionality, checkout).
Analytics cookies (usage measurement, performance).
Personalization/Advertising cookies (content relevance, retargeting).

You can manage cookies via your browser settings. Blocking some cookies may affect Site functionality. For details on platform-specific cookies (e.g., Shopify), see the provider’s cookie policy.

How We Disclose Personal Information

We may share personal information with:

Service Providers (ecommerce platform, hosting, security, payments, fulfillment, customer support, cloud storage).
Business/Marketing Partners (analytics, ad networks) per their policies.
Affiliates within our corporate group for operational purposes.
User-Directed Sharing (e.g., social widgets, referral programs).
Legal/Compliance & Business Transactions (mergers, acquisitions, asset sales; compliance with subpoenas/court orders; protection of rights/safety).

Summary of Disclosures (last 12 months)

Identifiers (contact, order/account info).
Commercial info (purchases, shopping behavior).
Internet activity (usage data).
Recipients: service providers, business/marketing partners, affiliates.

We do not sell personal information for money. Some jurisdictions define “sale” or “sharing” broadly to include data used for targeted advertising. We may engage in such activity as permitted by law.

Your Rights Regarding “Sale”/“Sharing” (Certain Regions)

You may opt out of the “sale” or “sharing” of personal information for targeted advertising. To exercise this right, contact us at veraness.com@gmail.com. If your browser sends a Global Privacy Control (GPC) signal, we will treat it as an opt-out for that browser/device where required.

User-Generated Content

Content you post publicly (e.g., reviews) is visible to others. Do not include information you prefer to keep private. We are not responsible for how third parties use public information you choose to share.

Third-Party Links

Our Site may link to third-party websites/apps. Their privacy practices are governed by their policies. Review them carefully.

Children’s Data

The Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided information, contact us to request deletion.

Data Security

We use administrative, technical, and physical safeguards (e.g., encryption in transit where applicable, access controls, secure hosting). No system is entirely secure; please use caution when transmitting information and contact us if you suspect unauthorized access.

Data Retention

We retain personal information as needed to provide the Services, comply with laws, resolve disputes, and enforce agreements. When no longer needed, we delete or anonymize information according to our retention practices.

Your Rights & Choices

Depending on your location, you may have the right to:

Access/Know the personal information we hold about you.
Delete personal information (subject to legal exceptions).
Correct inaccurate personal information.
Portability (receive a copy in a structured, machine-readable format).
Opt-out of “sale”/“sharing”/targeted advertising.
Limit use/disclosure of sensitive personal information (where applicable).
Restrict/Object to certain processing.
Withdraw consent where processing is based on consent.
Appeal a decision on your request (where applicable).

Exercising Your Rights

Email veraness.com@gmail.com. We may need to verify your identity before fulfilling requests. You will not be discriminated against for exercising your rights.

Communication Preferences

To unsubscribe from marketing emails, use the link in our emails or contact us at veraness.com@gmail.com. Transactional messages (orders, shipping) will still be sent.

Financial Incentives

We may offer discounts or benefits in exchange for marketing permissions (e.g., email sign-ups). Participation is voluntary and you can opt out at any time. The value of the data corresponds to the value of the incentive offered.

International Data Transfers

We may transfer, store, and process personal information outside your country (including the U.S.). For transfers from the EEA/UK/Switzerland, we rely on appropriate safeguards (e.g., Standard Contractual Clauses) and implement additional protections where required.

Regional Privacy Rights

We honor rights provided by GDPR/UK GDPR, CCPA/CPRA, LGPD, and PIPEDA. Residents in these regions may exercise applicable rights by contacting us (details below).

Monitoring & Enforcement; Dispute Resolution

We periodically review our privacy practices for compliance. If you have concerns or a complaint about our processing, contact us. You may also have the right to lodge a complaint with your local data protection authority.

Accessibility

If you need this Policy in an alternative format, contact veraness.com@gmail.com.

Contact Us

Email: veraness.com@gmail.com
Phone: +972-522-523-190
Address: Dvora Omer 16, Ra’anana, Israel 4334500

For purposes of data protection laws, Veraness is the data controller of your personal information. For questions or to exercise your rights, contact veraness.com@gmail.com.